GLOBAL PRIVACY POLICY

HiDef Inc. (referred to herein as “Company,” “we,” “us,” and “our”), are strongly committed to protecting your privacy and providing a safe online experience for all of our users and subscribers while offering the highest quality user experience to them. Because we gather certain types of information about and from you, our users and subscribers, in order to fulfill your requests and better serve your needs, we feel you should fully understand the terms and conditions surrounding the collection and use of this information. This Privacy Policy discloses what information we gather, how we use it, how to correct or change it, and what steps we take to safeguard personal information provided to us both online and offline. Please read the complete Privacy Policy below, as well as our Terms of Use, and contact us if you have any questions.

Please note that we provide different or additional privacy notices in connection with certain activities, programs, and offerings. For more information about our privacy practices in another jurisdiction, please refer to the privacy policy available in our stores, or posted on our website, for that jurisdiction.

For additional disclosures for consumers in California, please click here to read our INFORMATION FOR CALIFORNIA CONSUMERS: YOUR CALIFORNIA PRIVACY RIGHTS Policy.

If you are in the European Union, please click here to read our EU PRIVACY POLICY.

REVISIONS TO THIS PRIVACY POLICY

Company reserves the right to change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date of this Privacy Policy. If we make material changes to this Privacy Policy, we may provide you with additional notice (such as adding a statement to our websites’ homepages or sending you a notification).

WHAT INFORMATION DO WE COLLECT ABOUT YOU?

You can use www.hidef.com (the “Website”) without having an account. You can visit the Website, and read articles and other materials, without giving us any personally identifiable information. You can also contact us about a particular video, picture, audio file or other posting without having an account.

INFORMATION YOU VOLUNTEER

We may collect personally identifiable information that you volunteer to us (such as your name, mailing address, e-mail address, phone number), when you request to contact us via the Website.

INFORMATION COLLECTED AUTOMATICALLY

We may also automatically collect certain other information, including but not necessarily limited to, your IP and referring Website addresses, browser type, domain name and Website access times. This information helps facilitate your online experience on our Website. In addition, we use cookies to track usage patterns on our Website and to control the display of ads, as well as to offer other functionalities (such as screening for age, helping to track items in your shopping basket at websites which offer online shopping opportunities, and “recognizing” you to speed up your log-in when you visit our Website). You can turn off cookies, but that will affect your online experience and you may not be able to complete an order or transaction. Please see below for more detail on cookies.

FORM_KEY Stores randomly generated key used to prevent forged requests.
PHPSESSID Your session ID on the server.
GUEST-VIEW Allows guests to view and edit their orders.
PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history, if you have asked for this.
STF Information on products you have emailed to friends.
STORE The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE Indicates whether a customer allowed to use cookies.
MAGE-CACHE-SESSID Facilitates caching of content on the browser to make pages load faster.
MAGE-CACHE-STORAGE Facilitates caching of content on the browser to make pages load faster.
MAGE-CACHE-STORAGE-SECTION-INVALIDATION Facilitates caching of content on the browser to make pages load faster.
MAGE-CACHE-TIMEOUT Facilitates caching of content on the browser to make pages load faster.
SECTION-DATA-IDS Facilitates caching of content on the browser to make pages load faster.
PRIVATE_CONTENT_VERSION Facilitates caching of content on the browser to make pages load faster.
X-MAGENTO-VARY Facilitates caching of content on the server to make pages load faster.
MAGE-TRANSLATION-FILE-VERSION Facilitates translation of content to other languages.
MAGE-TRANSLATION-STORAGE Facilitates translation of content to other languages

PERSONAL DATA WE DERIVE

We may derive information or draw inferences about you based on the other types of personal data we collect. For example, we may infer your location based on your IP address, or that you are interested in purchasing particular products based on your browsing behavior on our website.

WHAT DO WE DO WITH COLLECTED INFORMATION?

We use information you provide to fulfill your requests and improve our Website and services.

DO WE SHARE PERSONAL INFORMATION?

We do not share your personal information with any third party.

IMPORTANT NOTE

We reserve the right to use or disclose any information without notice or consent for the following purposes: as needed to satisfy any law, regulation or legal request; to conduct investigations of consumer complaints or possible breaches of law; to protect the integrity of our Website and our property; to protect the safety of our visitors or others; to fulfill your requests; or to cooperate in any legal investigation.

HOW DO WE USE COOKIES?

Your web browser offers so-called “cookies” which, if you allow their use, store small amounts of data on your computer when you visit a website. Cookies do not contain any personally identifiable information about you and therefore cannot be used to identify you personally. However, cookies assist us in tracking which of our features you like best and make it easier to use the Website. We use a cookie in order to retain the contents of your shopping cart while you browse the Website. Cookies also enable us to customize our content according to your preferences. You have the ability to accept or decline cookies by modifying your browser. Although our Website is viewable even if you disable the cookie function on your browser, if you disable cookies, some advanced and customized features or offerings will not be available to you. Our third-party advertisers may also use cookies. Please see the list of cookies used on the Website https://www.hideff.local/privacy/#cookies.

DATA SECURITY, TRANSFERS, AND RETENTION

DATA SECURITY

The transmission of information via the internet is not completely secure or private. If you have any questions about the security of personal data collected by Company, please contact: privacy@hidef.com

DATA TRANSFERS

For the reasons and purposes set forth in this Privacy Policy, the personal data that we collect may be transferred to and stored or otherwise processed in the United States and, Canada and other locations. We also transfer personal data to service providers that process personal data for us in the United States, Canada and other locations (as an example, [Amazon Web Services process information for us in various data center locations, including those listed at HTTPS://AWS.AMAZON.COM/ABOUT-AWS/GLOBAL-INFRASTRUCTURE/]). While in another jurisdiction for processing, your personal data may be accessed by the courts, law enforcement, and national security authorities of that jurisdiction. These jurisdictions may not provide the same level of data protection as your home jurisdiction.

RETENTION OF PERSONAL DATA

We retain personal data in accordance with applicable law. Unless otherwise required by applicable law, Company will take reasonable steps to destroy or permanently de-identify personal data it holds if such personal data is no longer needed for the purpose for which it was collected.

CHILDREN’S PRIVACY

If you are under 14 years of age, you should surf only with involvement of a parent or guardian. Although Company does not specifically direct its website, catalogs or emails to children, Company strives to provide children with as much customer service as possible without violating their privacy rights. For their protection, Company asks that anyone under 14 years of age not attempt to register with Company or otherwise provide Company with any personal information without the consent of a parent or legal guardian.

THIRD PARTY SITES

Please note that our website may contain links to third-party websites that are not controlled or operated by Company. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that Company does not accept any responsibility or liability for these policies. Please review these policies before you disclose any personal data when visiting such third-party websites.

YOUR CHOICES

You have certain choices with respect to how we treat your personal data, as described below.

COOKIES

Like many websites, Company uses “cookies” to analyze visits to our website and help us improve our website and services, remember items in your shopping cart, or recognize you when you return to the website. Most web browsers are set to accept cookies by default. If you prefer, you can usually set your browser to remove or reject cookies. Please follow your browser’s process for doing so. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our websites.

You can choose to have your computer warn you each time a cookie is being sent or you can choose to turn off all cookies. You do this through your browser settings. Please note, however, that by deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our website. We also work with other companies who use tracking technologies, including web beacons, to serve ads on our behalf across the internet. These companies may collect non-personally identifiable information about your visit to our website about your interaction with our communications, including advertising and emails. If you object to web beacons, we recommend that you follow the instructions for deleting existing cookies and disabling future cookies. We will still know how many of our emails are opened and we will automatically receive your IP address, a unique identifier for your computer or other access device but we will not identify you as an individual.

INFORMATION FOR CALIFORNIA CONSUMERS: YOUR CALIFORNIA PRIVACY RIGHTS

ADDITIONAL DISCLOSURES RELATED TO COLLECTION, USE AND DISCLOSURE OF PERSONAL DATA

If you are a California resident, the California Consumer Privacy Act (“CCPA”) requires us to disclose the following information with respect to our collection, use and disclosure of personal data.

• Categories of Personal Data Collected: In the preceding 12 months, we have collected the following categories of personal data: identifiers, characteristics of protected classifications under California or U.S. law, internet and electronic network activity, and other categories of personal data that relates to or is reasonably capable of being associated with you. For examples of the precise data points we collect, please see “Collection of Personal Data” above.

• Business or Commercial Purpose for Collecting and Using Data: We collect personal data for the business purposes described in the “Use of Your Personal Data” section above.

• Categories of Sources of Personal Data: We collect personal data from you and the sources described in the “Personal Data We Collect From Other Sources” section above.

• Categories of Personal Data Disclosed: In the preceding 12 months, we have not disclosed any personal personal information from you.

• Categories of Third Parties With Whom We Share Personal Data: We will not share your personal data with any third party.

• Sale of Personal Data: Company does not sell your personal data.

YOUR CONSUMER RIGHTS

California consumers have the right to request access to their personal data, additional details about our information practices and deletion of their personal data (subject to certain exceptions). California consumers also have the right to opt out of sales of personal data, if applicable. We describe how California consumers can exercise their rights under the CCPA below. Please note that you may designate an authorized agent to exercise these rights on your behalf by providing written materials demonstrating that you have granted the authorized agent power of attorney. Please note that if an authorized agent submits a request on your behalf, we may need to contact you to verify your identity and protect the security of your personal data. We will not discriminate against you if you choose to exercise your rights under the CCPA.

Right to Know: You may request access to the specific pieces of personal data we have collected about you in the last 12 months. You may also request additional details about our information practices, including the categories of personal data we have collected about you, the sources of such collection, the categories of personal data we share for a business or commercial purpose, and the categories of third parties with whom we share your personal data. You may make these requests by emailing privacy@hidef.com. After submitting your request, please monitor your email for a verification email. We are required by law to verify your identity prior to granting access to your data in order to protect your privacy and security.

Deletion: You may request that we delete the personal data we have collected about you. Please note that we may retain certain information as required or permitted by applicable law. You may make these requests by emailing privacy@hidef.com. After submitting your request, please monitor your email for a verification email. We are required by law to verify your identity prior to deleting your data in order to protect your privacy and security. If you request to delete your personal data, certain of our products and services may no longer be available to you.

CONTACT US

If you have any questions or comments about this Privacy Policy, you may email us at privacy@hidef.com, or write to us at:

Privacy Officer
HiDef Inc.
10755 Scripps Poway Pkwy, Suite # 420
San Diego, CA 92131

SECURITY OF YOUR PERSONAL INFORMATION

We use Secure Sockets Layer (SSL) technology to encrypt important information, such as your credit card data, in an effort to prevent unauthorized access during transmission of your orders over the Internet. We incorporate standard industry practices internally and with our service providers, which we believe suits the degree of sensitivity of the information involved to maintain the security of your personal information and to avoid its disclosure except as described in this Privacy Policy. Your personal information may also be protected by the password you created when you registered for a user account at our Website. The confidentiality of any password is yours to protect. You may change it at anytime by following the instructions on the Website where you registered.

Although we have implemented systems and procedures to secure the data maintained by us, security during Internet transmissions can never be assured. Our policy is to limit access to personal data to those Company employees or agents with a specific need to access or retrieve this information. We store data on multiple service systems, in controlled environments. To maintain security, we conduct internal reviews of our security measures on a regular basis. Remember, however, that any personal information you post in comments, product reviews or elsewhere on the Website is available to anyone.

CHANGES IN CORPORATE STRUCTURE

In developing our business, we may engage in the sale of certain assets and the company itself, or parts of it, may be sold, merged or otherwise transferred. In such transactions and changes in ownership, user information, whether personally identifiable or otherwise, may constitute one of the transferred assets. Company will notify affected users in accordance with the procedure for changing this Privacy Policy described below.

VISITORS AND SUBSCRIBERS OUTSIDE THE UNITED STATES

Our Website and the servers that make the Website available worldwide are located in the United States. The Internet laws in the United States govern all matters relating to the Website. Any information you provide in subscribing to our Website or registering or ordering at our Website will be transferred to the United States. By visiting our Website and submitting information, you authorize this transfer, processing and use.

UPDATES TO PRIVACY INFORMATION

Please review the site periodically to see any updates to the information provided here. This privacy policy was last updated on March 1, 2021.

EU PRIVACY POLICY

PERSONAL DATA PROCESSED

When you provide your personal information to the Company, the retains that information for contact purposes, as per section 6.1 (b) of the General Data Protection Regulation (“GDPR”).

The personal data processed by Company are your contact details. Such personal data is processed by Company only for specified, explicit and legitimate purposes as indicated above and for no other purpose whatsoever.

Personal data will be processed and stored by Company for as long as it is needed or for the duration of any statute of limitation of any action legal right or action that may be lodged by any of the parties against the other. Any other processing of your personal data will be made only with your prior written consent.

Company will not provide any of your personal data to any third party without your prior written consent.

PERSONAL DATA PROCESSED FOR MARKETING PURPOSES

Any collection and processing of personal data for marketing purposes will be performed by Company only with your prior written consent (section 6.1 (a) GDPR), even if you are already a customer of Company. Company may also profile your personal data for marketing purposes. You may withdraw your consent at any time by sending an email to privacy@hidef.com. Any communication by Company using your personal data for marketing purposes will include an active http link to unsubscribe to such direct prospection. By clicking on the unsubscribe link, you will withdraw your consent and all your personal data will be erased from our marketing data base.

RIGHT TO ACCESS YOUR PERSONAL DATA (SECTION 15 GDPR)

You have the right to access your personal data processed by Company (section 15 GDPR). The exercise of the right to access and receive a copy of your data is free if you exercise it under reasonable conditions. In addition to a complete copy of your personal data, Company will also provide you with the complete list of information provided for in section 13 of the GDPR. If your requests are manifestly unfounded or excessive, in particular because of their repetitive nature, Company may either refuse to answer you or charge you for the provision of this information.

You may exercise your right to access your personal data anytime by sending an email to privacy@hidef.com.

RIGHT TO RECTIFICATION (SECTION 16 GDPR)

You can at any time ask Company to rectify, as soon as possible, your personal data if this data is inaccurate.

TRANSPARENCY REQUIREMENT

If Company does not take action when you exercise your right to object, access, or rectify, Company will inform you without delay and, at the latest, within one month of receipt of your request, of the reasons for not taking action and on the possibility of lodging a complaint with a supervisory authority and seeking a judicial remedy.

SECURITY

Company implements appropriate technical and organizational measures to ensure your personal data are adequately protected. In particular, our website’s bunker security system is armed with a sentry system to monitor activity and prevent any unauthorized disclosure of credit card numbers or other personal information. In addition, we utilize a licensed system for credit card authorization and fraud detection. We use industry standard SSL (Secure Sockets Layer) encryption to protect the confidentiality of your personal data stored in our information system.

Your personal data are stored and processed within the information system of Company, operated only by Company. In case Company decides to subcontract all or part of the processing/storage of your personal data, Company shall impose to its subcontractor security obligations at least as strict as those described in the present section. Any subcontractor of Company shall have no right to subcontract any right or duty agreed upon with Company, except with the prior written consent of Company.

NOTIFICATION OF PERSONAL DATA BREACH

“Personal data breach” means a breach of security leading to the accidental or unlawful destruction, loss, alteration, unauthorized disclosure of, or access to, personal data transmitted, stored or otherwise processed by Company.

In case of breach of your personal data, Company shall notify such data breach without delay to the relevant Supervisory Authority in the EU. In addition, when the personal data breach is likely to result in a high risk to the rights and freedoms of its EU Customers or prospects, Company shall inform you of the personal data breach without undue delay.

APPLICABLE LAW

This Privacy Policy shall be governed by the law of the country where we will deliver you the products/services you order from Company. Any litigation relating to the enforcement of such Privacy Policy shall be of the jurisdiction of the supervisory authority of the country where Company delivers you the product/service sold.

LIST OF COOKIES WE COLLECT

The table below lists the cookies we collect and what information they store.